News

Snell & Wilcox tool named digital media product of the year

March 26, 2007

HAMPSHIRE, U.K. — A Snell & Wilcox image processing platform designed to improve the appearance of video material delivered via limited bandwidth content delivery platforms, such as mobile TV and broadband TV, has been named the 2007 Global Digital Media Infrastructure Product of the Year by global growth consulting company Frost & Sullivan.

The Frost & Sullivan Product of the Year Awards recognize companies and individuals that are predicted to encourage significant growth in their industries, have identified emerging trends before they became the standard in the marketplace, and have created advanced technologies that will catalyze the growth of the information and communication markets in the near future.

The Snell & Wilcox mobile TV solution was presented this prestigious award in recognition of its ability to save on bandwidth while significantly improving the image quality of mobile TV services with its repurposing product solutions. Its benefits can also be extended to deliver video to broadband TV and IPTV viewers.

The company's Helios Mobile platform was designed to eliminate the boundaries among video formats, diverse networks, and new media display devices. It ensures that video content will perform optimally on any platform, including mobile phones, iPods, and Internet downloads. Frost & Sullivan identified Helios Mobile in particular for its unique ability to deliver mobile TV content with optimum quality at very low bit rates, thus making the most efficient use of bandwidth without compromising the quality of the viewing experience for the end user.

"It has been difficult to recreate a television-like visual experience on the mobile screens for certain content, such as sports events or videos with fast-moving action," said Frost & Sullivan analyst Vidya S. Nath. "Viewers might find it difficult to view details on a small display, even while the content is being delivered using the maximum available bandwidth. Helios Mobile can be used in a single workflow environment to tailor the content and bandwidth usage for efficient delivery of live streaming content as well as video-on-demand."