Display Technology

SNA Displays upgrades One Times Square with LED display network

Photo courtesy of SNA Displays

May 15, 2025

SNA Displays has deployed an LED display network as part of an upgrade to the building façade at One Times Square in New York City.

The enhancements also include several Empire Exterior large-format video displays as part of a modernization effort to the 25-store building by Jamestown, a real estate investment and management firm, according to a press release.

Media company New Tradition is managing advertising on the digital-out-of-home assets for One Times Square.

The LED display spans 12 stories, starting on the high-rise's second floor. Facing east toward Broadway, the 149-foot-tall videoboard is viewable from Times Square's bowtie as well as traffic heading west on 43rd Street.

The 44-foot-wide display employs a 12 mm pixel pitch, processes more than 4.2 million pixels (3,780 x 1,110), and covers more than 6,500 square feet of digital canvas.

The update includes a new 21'3" x 27'2" video display (540 x 690 pixels), also 12 mm and also facing Broadway.

"Having provided digital out-of-home displays for much of Times Square, SNA Displays is well-versed in how to integrate advanced LED video technology into the historic buildings that give New York City its world-famous skyline," Pete Simon, director of OOH at SNA Displays, said in the release. "We do this with respect to the historical architecture of these buildings while also looking forward into the city's future. This project especially hits home as we have direct line of sight to it from the conference room of our headquarters at 1500 Broadway."

AMA Electric Sign Company provided installation services.