Display Technology

SNA Displays upgrades Michigan State stadium video display tech

Photo: SNA Displays

July 9, 2025

SNA Displays has been chosen by Michigan State University to replace aging video display technology at Spartan Stadium.

Called "The Woodshed," the stadium has a capacity seating of 75,000 and celebrated its 100th anniversary in 2023, according to a press release.

Construction on the stadium's end zone video boards is underway. Owner-representative Anthony James Partners is providing design and procurement services, supporting the selection of SNA Displays to manufacture and supply the new videoboards using its 10-mm pixel pitch Empire Exterior line of LED video display technology.

SNA Displays will retrofit the stadium's primary scoreboard and centerpiece, the south end zone display; the two northeast auxiliary video scoreboards; the 4,500-square-foot, curved fascia display on the stadium's north end; and 172 linear feet of field-level LED ribbon.

The updates will extend the south endzone scoreboard by 18 feet for almost 1,000 square feet of additional digital canvas. SNA Displays is also overseeing the demolition and removal of the original LED product as well as installation of new LED illuminated channel signage and cladding.

"Having established a good relationship with Michigan State University through our work at the Breslin Center, we are thrilled to be back to work at one of college football's premier venues," Barbara Barry, director of sports and live events at SNA Displays, said in the release. "These upgrades to Spartan Stadium will not only enhance the gameday experience for the MSU community, but will increase revenue generation opportunities through businesses, sponsors, and alumni donors."

SNA Displays' video board enhancements are scheduled to be completed prior to the start of the 2025 NCAA Division season.