Display Technology

SNA Displays taps Tim Allen as sales director

Photo courtesy of SNA Displays

March 24, 2025

Tim Allen, who has more than two decades of experience in the digital signage industry, has joined SNA Displays as sales director.

Allen will support accounts in the central US as well as in the retail sector, according to a press release.

He has in-depth knowledge of LED display technology and video processing, including multi-national corporate environments, business-to-business channels and direct customer engagement.

His most recent role was as sales manager and director of business development for PixelFLEX. He has also held roles at Phillips, Barco, Analog Way and other well-known firms in AV and digital signage.

"I often say 'it's not the pixels, it's the people,'" Allen said in the release. "Prioritizing people is critical in an industry like ours where good partnerships lead to more opportunities and overall better customer experience. SNA Displays' work exemplifies the dynamic advantages of the digital canvas, and I'm thrilled to be part of a company that holds 'people first' as one of its core values."

"Tim is an excellent addition to our sales and business development team," Jason Helton, executive vice president of SNA Displays, said in the release. "His impressive experience, his emphasis on building relationships over one-off sales, and his skill in developing innovative solutions exemplify how SNA Displays does business."