Retail

SNA Displays tapped by American Dream mall for 'The Ultimate Display'

SNA Displays has partnered with American Dream, a mall in East Rutherford, New Jersey, to build an LED spectacular dubbed "The Ultimate Display" on the exterior of the American Dream Nickelodeon Universe theme park.

Image: SNA Displays

June 5, 2024

SNA Displays has partnered with American Dream, a mall in East Rutherford, New Jersey, to build an LED spectacular dubbed "The Ultimate Display" on the exterior of the American Dream Nickelodeon Universe theme park, according to a press release.

Infuse Digital, a firm that provides advertising and sponsorship services related to digital displays for commercial real estate companies, also collaborated in the project, and it manages the digital network at American Dream.

The 12mm pixel pitch, display uses a semicircular form factor and comes in at 556-feet in length and 45-feet in height, providing180-degrees of visibility overseeing high-traffic routes such as the New Jersey Turnpike, Route Three, and Route 120.

The installation leverages SNA Displays Empire LED technology and processes nearly 10.8 million pixels.

"We're incredibly excited about the opportunities The Ultimate Display will bring to American Dream and the spectacular canvas this display provides for brands," Brian Williamson, director at Infuse Digital, said in the release. "Our partners at American Dream and SNA Displays delivered a top-quality product in a very challenging environment. The Ultimate Display is an amazing addition to our extensive inventory inside and out at American Dream."

A video overview of the installation is available below.