Display Technology

SNA Displays help launch experiential retail store in Ohio

Provided

October 22, 2021

Tenfold, a design firm that builds brands through culture, has launched a 1,800-square-foot experiential retail store called Tenspace in Columbus, Ohio's Short North Arts District, according to a company press release.

Described as "a little bit art, a little bit media and a little bit retail," by Founder and CEO Rachel Friedman-Webb, the store features two interior video screens from SNA Displays.

The core concept is a flexible storefront infrastructure that provides online retail brands a two-month physical presence to tell their brand story through art/media shows, special events, and social content on the video screens.

"We are creating immersive, in-real-life experiences for online brands," Friedman-Webb said in the release.

The LED displays, located near the store's windows to attract foot traffic, are an important part of the infrastructure, offering a creative canvas for tenants to showcase brand identities. Tenfold manages all creative content for its client brands, including digital content creation.

"SNA Displays had a great product with a very flexible interface," Friedman-Webb said. "With tight timelines and supply chain issues being felt around the world, SNA felt confident they could deliver, and they did. The LED displays enable us to keep the content fresh and bolster Tenspace's capabilities as a media channel. They're integral to the experience at Tenspace, and we wouldn't have been able to launch without them."

In a recessed section of the store's north wall is a 2.5 mm video wall from SNA Displays' BOLD Interior line of LED display products. It measures 8-foot 10" high by 8'6" wide and provides more than 1.1 million pixels of experiential content.

The second direct-view LED display, from SNA Displays' Brilliant Interior product line, is ceiling-mounted on a pivot pole in the middle of the store. This "pivot wall" features a 1.9 mm pixel pitch and can rotate 90 degrees in either direction. Combined, the displays have just over 2 million pixels.

Through a customized integration experience from Crestron, the video displays can be controlled remotely via iPad and are also synched with the audio in the space.

Both LED displays were installed by audio-video integrator Digital Dreams.

"The space is fully integrated from an AV perspective," Mikell Senger, project manager for SNA Displays, said in the release. "We had to coordinate closely to install both tight-pitch displays in a space with ongoing work from other trades, but Tenfold had a particular vision and SNA Displays helped make that a reality."

Founded in 2014, Tenfold is a design firm that helps brands align their physical and virtual environments to their business strategy, connecting people to place.

SNA Displays employs a team of SNAPros; engineers, skilled project managers, systems experts, installation managers, and support staff, whose mission is total project satisfaction. SNA Displays is headquartered in New York City.

Digital Dreams is an audio-video integrator that specializes in installing direct-view LED, data cables, thermal detection, video conferencing rooms, security systems, and other technology systems.