News

SmartSigns steer shoppers toward the mall

January 2, 2007

Media Life Magazine: To steer post-holiday shoppers in the right direction, retailers in Atlanta, New York, Las Vegas and 15 California markets are putting up digital signage with uniquely targeted messages from SmartSigns along freeways near shopping centers. Interactive technology enables advertisers to gather demographic profiles about passengers as they drive by and respond with information and specials tailored to their preferences.

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