News

Smart City & Monster Media partner on interactive digital signage at NAB 2011

April 14, 2011

Event technology provider Smart City and digital out-of-home ad firm Monster Media, recently partnered to develop interactive media solutions for the meeting and convention industry.

The new solutions were set to be showcased at this year's annual National Association of Broadcasters show at the Las Vegas Convention Center.

After the success of the companies' initial partnership at the annual Healthcare Information and Management Systems Society trade show in Orlando, Fla., Smart City and Monster Media selected the NAB show to introduce the entire digital signage system for the first time as official partners. Showcased within an interactive lounge environment, representatives of both companies demonstrated the system's multiple features to exhibitors of the NAB Show.

"We wanted to expand our tradeshow network from interactive booth solutions to something that brought interactive systems to life in an engaging way that attendees had never seen before," Monster Media President John Payne said.

Located in the LVCC's Upper South Hall lobby, the interactive lounge had Monster Media's entire digital system, including the iPOP and Kiosk, portable vertical and horizontal plasma touchscreens that have interactive content with sound, video and email capabilities. Also in the lounge were the POD, a portable touchscreen wall featuring real-time movement and interaction, and Charging Stations where show attendees could recharge mobile devices and learn more about the event.

All of the units are mobile and scalable and can be programmed to detect presence and motion while incorporating video and 3-D capabilities, the companies said. The system entertains and informs users with multiple levels of engagement and functionalities, including gesture and touch interaction, video, picture taking, photo manipulation and email features.

Smart City Networks' high-speed wired and wireless networks, as well as a custom engineered Wi-Fi network, enable Monster Media's advanced media solutions to provide attendees new and innovative ways to stay "connected" at conventions, according to the announcement.

"Smart City and Monster Media brought us a unique and creative spin on digital signage in the tradeshow space, incorporating analytics and documented feedback on attendees' interests," NAB Executive Vice President Chris Brown said in the release.