SlipStream launches Pharmacy TV network

MIRAMAR, Fla. — SlipStream Video Corp. announced the launch of its Pharmacy Television Network, a national in-store television network targeting shoppers in the nation's pharmacies. "I am excited to bring my expertise in direct advertising sales to such a dynamic and effective new media platform," said Robert Pridmore, SlipStream senior vice president. "Pharmacists have long searched for a cost-effective way to improve store atmosphere, increase sales and develop their brand based on more than price and product. At the same time, advertisers have long wished for a way to target consumers while they are in the store — ready to make a purchase decision."