News

Simon rolls out digital directories at malls

November 2, 2016

Simon, a retail real estate company, teamed up with Gable and Acquire Digital to roll out interactive digital directories to nine of its malls. The company chose 65-inch LCD touchscreens to provide HD wayfinding, according to a press release.

The maps are designed to display the quickest route from a customer's location to the store, restaurant or service he or she selects. Customers can opt in to send these directions to their phones. The displays also use located-based marketing technology to deliver advertisements to customers.

"Simon is a leader in this space with an unmatched network of over 175 screens deployed across the country," Mikael Thygesen, chief marketing officer at Simon, said in the release. "It's an important customer amenity that our shoppers interact with quite regularly.  We felt it was time to develop the next generation of this technology and elevate the consumer experience even further.  Judging from the strong positive feedback received from shoppers already, I think we've achieved our goal."

Simon has deployed the digital directories in nine malls: King of Prussia in Pennsylvania; Fashion Centre at Pentagon City in Arlington, Virginia; Florida Mall in Orlando, Florida; Forum Shops at Caesars Palace in Las Vegas; The Galleria in Houston, Texas; The Westchester in White Plains, New York; Stanford Shopping Center in Palo Alto, California; and Del Amo Fashion Center in Torrance, California.