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SGIA announces lineup for DSA Digital Signage Zone

September 9, 2010

The Specialty Graphic Imaging Association (SGIA) recently announced the lineup of presenters for the DSA Digital Signage Zone during this year's SGIA Expo in Las Vegas.

The Expo has several Expert Advice Zones, and the new zone focused on digital signage is hosted by the Digital Screenmedia Association (DSA) and features presentations by industry figures throughout the Expo.

Presentations in the zone have been scheduled over the course of the Expo's three days in October (subject to change):

October 13 • An Introduction to Digital Signage — Steve Gurley, Symon • Getting Started: Hardware, Software, Content, Networks and Installation — Brian Ardinger, Nanonation • Connecting Digital Printing with Digital Signage — Charles J. Kelly, Jr., Clarke Systems • Choosing the Right Digital Signage Solution — Steve Acquista, Black Box • Is Digital Signage Green and What are the Current Trends? — David Little, Keywest Technology

October 14 • Importance of Content and Advertising Message — Tara Schlim, Daktronics • How to Determine ROI on Your Digital Assets — Jeff Boehm, 3M • What are My Resources: Is There a Turnkey Solution? — Greg Weaver, Micro Space • Introduction to Digital Signage — Jeff Porter, Scala

October 15 • Applications for Digital Signage (visual case studies) — Jeff Porter, Scala • Return on Investment: How do I Make Money with Digital Signage? What are My Costs and Potential Returns? — Brian Ardinger, Nanonation

In addition to the DSA Digital Signage Zone, SGIA will offer four additional sales-free Expert Advice Zones at the Expo, tailored to each of the diverse specialty imaging communities.

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