Software

Semtech's Blue River powers American Dream mega complex

Provided

August 30, 2021

Semtech Corporation, a supplier of analog and mixed-signal semiconductors and advanced algorithms, has developed the BlueRiver platform, which will drive content to more than 200 displays at American Dream, a New Jersey mega-mall/entertainment venue, according to a company press release.

The multimedia solution was developed with, SNA Displays, a New York-based LED display manufacturer that provided more than 40,000 square feet of digital display technology; NETGEAR, which supplied the M4500 series AV network switches and other data network switches, and Aurora Multimedia, a provider of technology for IP-based AV distribution, who provided its SDVoE endpoints, the Aurora IPX-TC3 Pro devices.

The inclusion of Semtech's BlueRiver platform will spread data throughout the facility for information-sharing, wayfinding and interactive entertainment — from LED walls to hundreds of digital signage kiosks.

"The BlueRiver chipset and software API comprise the technology at the core of hundreds of interoperable SDVoE products being widely adopted in the Pro AV industry. Accommodating the massive scale of a venue such as American Dream was a challenge, but the flexibility of the BlueRiver platform was able to deliver 4K media from any one of the hundreds of sources in one of the largest retail and entertainment environments in North America," Don Shaver, VP of video products for Semtech's Signal Integrity Products Group, said in the release. "Semtech's participation alongside SNA Displays, NETGEAR and Aurora Multimedia for American Dream illustrates how high quality video displays are a critical aspect of creating a destination experience for the consumer and business alike."

All displays across the venue are connected to Aurora's TC3 endpoints which use the BlueRiver platform to deliver content from sources to multiple destinations. The solution includes the large ground-level screen, known as the Grand Staircase, which measures approximately 12 feet tall by 107 feet long, about the size of two and a half highway billboards end to end, and includes 2.7 million pixels.

Aurora Multimedia, founded in Morganville, New Jersey in 1997, provides solutions for a variety of markets, including government, education, security, hospitality, corporate, and house of worship. Netgear, founded in 1996, is headquartered out of San Jose, California with offices located around the world. SNA Displays, founded in 1993, is headquartered in New York City. Semtech, founded in 1960, is based in Caramillo, California.