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SeeSaw Networks uses gaming network to expand to 18,000 locations
December 11, 2007
SAN FRANCISCO — SeeSaw Networks has added Buzztime, an interactive entertainment company, to its aggregated digital signage network as part of efforts to strengthen its reach to millennials, sports fans, college students and families.
The Buzztime multipoint social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multiplayer trivia and card games, on screens interspersed with advertisements. SeeSaw said Buzztime players stay 39 percent longer than regular guests.
Buzztime's digital advertising network adds more than 3,400 venues to SeeSaw's advertising inventory, bringing the network to more than 18,000 national venues.
"Combining Buzztime's interactive gaming venues with places like malls, gas stations and college campuses enables advertisers to intercept people where they work, play and socialize," said Peter Bowen, CEO of SeeSaw Networks. "We call this approach Life Pattern Marketing, and we continue to see strong interest from large digital signage networks who want to leverage this behavioral approach to out-of-home advertising."
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