News

SeeSaw inks deal with Effect LA, DOOH network partner for The Coffee Bean & Tea Leaf

May 25, 2011

Digital place-based media company SeeSaw Networks today announced that it has inked a deal with Effect LA, a new network of digital place-based video screens. Effect LA's first partner is the Los Angeles-based specialty coffee and tea retailer, The Coffee Bean & Tea Leaf.

Effect LA has deployed a solution at The Coffee Bean venues that features real-time local Twitter and Facebook posts, current music playing in-store, entertainment and style photos, local traffic, weather, and horoscopes.

"The Effect LA network is one of the most attractive networks we have seen in terms of audience and environment" SeeSaw Networks founder and Chairman Monte Zweben said in the announcement. "In addition to increasing the effectiveness of our advertising campaigns, Effect LA will provide a strategic focus in one of the top global advertising markets, Los Angeles."