DOOH Advertising

Screenverse appoints Chang Gao as CFO

Photo courtesy of Screenverse

February 11, 2025

Screenverse has appointed Chang Gao as its first ever CFO.

He will be responsible for scaling financial operations and supporting growth plans for the programmatic DOOH advertising and digital screen network provider, according to a press release.

Within the adtech landscape, Gao most recently served as SVP of finance and operations at search advertising company adMarketplace, and was previously director of FP&A at GroundTruth, where he was responsible for rapidly scaling both organizations. Throughout his career, he's also held positions at Thomson Reuters, American Express, and UBS.

"We are thrilled to welcome Chang Gao as the inaugural chief financial officer of Screenverse," David Weinfeld, CEO of Screenverse, said in the release. "Chang's impressive ability to build high-functioning finance and operations teams, along with his extensive experience in the adtech sector, will play a crucial role in scaling Screenverse's operations and furthering our growth objectives. This appointment is a major achievement for the company, highlighting our dedication to enhancing our leadership team in support of our swift expansion."

Gao's appointment follows a $10.5 million investment in Screenverse by Volition Capital in 2024. Screenverse also welcomed five new media partners in 2024 and its digital OOH network reached a milestone of 100,000 screens across all 210 U.S. DMAs.

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