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Screenverse announces programmatic SVP

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January 26, 2023

Screenverse Inc., a digital advertising firm, has announced Edric Chan as its SVP of programmatic as part of an ongoing recruitment drive that also netted six new staff members in 2022, according to a press release.

Chan's previous industry experience includes roles at Insticator, Kargo, Time Inc. and Condé Nast Digital. "DOOH is on the cusp of where CTV was back in 2016 — a period of rapid expansion driven by programmatic automation that enabled brands to connect to premium inventory through an audience-first focus," Chan said in the release. "Screenverse has been a leader in elevating DOOH to its rightful place in the great digital ad ecosystem by leaning into programmatic automation and audience-based campaigns. The industry is experiencing a period of rapid evolution, and I'm proud to find a home at Screenverse to help DOOH get to the next stages of its development."

"We are thrilled to welcome Edric to the Screenverse team," David Weinfeld, CEO at Screenverse, said in the release. "He is the ideal candidate for this crucial position at Screenverse due to his experience and success in programmatic advertising. Our programmatic offerings will continue to be innovative and beyond our clients' expectations under Edric's direction."