News

ScreenScape gets $6M shot in the arm

July 17, 2011

Canadian IT solutions provider Hartco Inc. recently announced that it was investing $6 million in Canadian DOOH firm ScreenScape Networks Inc., an online service for engaging audiences in public places through the use of Internet-enabled digital displays.

Hartco will be represented on ScreenScape's board of directors and will receive 6 million common shares of ScreenScape as well as warrants to purchase an additional 3 million common shares in exchange for its investment.

"ScreenScape has the potential to revolutionize digital place-based media with its innovative network-centric platform," said Hartco President and CEO Pat Waid in the announcement. "Hartco is very enthusiastic about ScreenScape's future prospects."

"Hartco's investment will enhance our ability to support a growing roster of blue-chip customers," said Mark Hemphill, ScreenScape's chairman and founder, in the announcement. "ScreenScape is rapidly reinventing place-based media in the image of the Internet and we are honoured to have Hartco as an investor and partner that is ready to help strengthen our position as technology leaders in this new and expanding market."