Screen Media Mumbai confirms Broadsign and VJive as title sponsors

LONDON — Screen Events Ltd. has announced the launch of Screen Media India — Mumbai 2008. The conference aims to bring together end-users, government bodies, marketers, technology suppliers, entrepreneurs, financiers and content professionals from across from world under one roof to network, share experiences and explore the potential of this exciting new communications tool. BroadSign International and VJive Networks have been announced as Screen Media India title sponsors.

 

"We have already set foot in India, which is a very promising market for digital out-of-home advertising, and we are expanding our presence here," said Patrick (Rick) J. Engels, president and CEO of BroadSign. "So it makes perfect sense for us to participate in the first digital signage conference in the region."

The advancement of India's screen media market primarily is driven by the explosion of the country's economy, which is growing at eight percent per year. Organized retail in particular is forecasted to increase eightfold by 2010 to a $70 billion sector. Other trends impacting the adoption of screen media is the fragmentation of traditional outdoor advertising and point-of-sale material, and an increase in technologically and culturally sophisticated consumers. The Indian market's existing wealth of TV programming and its strong independent production sector also will encourage further development, as digital screens provide an additional opportunity to deliver content to new territories and audience profiles.

 

"The support commitment from BroadSign and VJive Networks demonstrates the importance of the maturing Indian screen media sector," said Mark Pigou, director of Screen Events. "Our annual Screen Expo Europe in London has established itself as the place to do business for both supplier and user communities. Now, Screens Mumbai 2008 offers a chance to do the same in Asia."