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Scottish c-store chain first to sign up to new Amscreen 'neighbourhood network'
August 23, 2010
British digital signage company Amscreen today announced that it is expanding its offering in an exclusive deal with CJ Lang's SPAR store network in Scotland. The five-year deal with the largest convenience store network in the region marks the launch of Amscreen's ‘neighbourhood convenience network.'
The deal will see the digital signage screens installed into 91 SPAR-owned stores across Scotland, Amscreen says, and will provide support to their retailers by promoting the latest offers and company updates. In addition, the network will carry national advertising, which will be sold by Amscreen's media sales partner, Digicom.
The neighbourhood convenience network will utililze the company's bespoke plug-and-play technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.
"The initial trial which we carried out in a handful of our SPAR-owned stores, demonstrated that Amscreen would make a positive contribution to our business," said Philippe Rondepierre, business development controller at SPAR Scotland. "Working with a media outlet such as Amscreen allows us to cater our promotions and offers to our audience in a new, unique way."
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