Scala, Ya Mogu bring digital signage to Brazilian retail chain

EXTON, Penn. — Scala Inc., provider of end-to-end digital signage software, announced that Ya Mogu, a Brazil-based digital signage company and Scala certified value-added reseller, was chosen for the project-development, installation-management, operation and support of a digital signage network installed at Brazilian retail chain Casa & Video. The retailer specializes in home goods and electronics.

As one of the fastest-growing retail chains in Brazil, Casa & Video are present in 31 Brazilian cities. Rio de Janeiro alone has 29 stores. A pilot project started in early July at its downtown Rio store is configured with 42-inch plasma screens managed from Ya Mogu´s network-operations center.

The contract was signed between Casa & Vídeo and media company VTV-Comunicação Digital, the Ya Mogu partner that funded the project and is responsible for ad sales. 

Content includes videos produced internally by Casa & Video as well as advertising messages from its suppliers. The system is based on the Scala InfoChannel platform.

"It is the first project in Brazil of its kind and potential scale to employ (modern) digital-signage techniques from the solid and field-proven software platform, InfoChannel, to performance metrics," said Yuri Berezovoy, Ya Mogu principal. "The next stores to be receiving this new and advantageous form of dynamic visual communication are already being negotiated."