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Scala revamps Web site with new digital signage resources
January 4, 2009
EXTON, Pa. —Scala, a provider of end-to-end solutions for the digital signage and advertising management markets, has announced the launch of its new market-centricWeb site.
The highlight of the new site is the Solutions Gallery where customer profiles are provided to visitors looking for examples of digital signage in a specific vertical market or application. The Solutions Gallery currently features digital signage customer stories in banking and financial, corporate communications, digital menu boards, education, entertainment, government, healthcare, hospitality, outdoor, retail and transportation. This market-centric approach ensures that visitors to the Scala Web site can easily find relevant information, allowing them to make informed decisions about their digital signage projects.
Scala's Web site is built on a completely redesigned architecture, which gives the marketing team the ability to change content quickly and easily.
"Since the digital signage industry is evolving so rapidly, Scala needed the ability to edit content on the fly so we can better educate the visitors to our Web site about the latest industry information," said Andrea Waldin, vice president of marketing.
Scala's new look focuses on using images and video as the best way to describe digital signage to those new to the industry. The new look and feel features clean white space and a focus on Scala's corporate colors of black, white, and red. This new look is being applied across all Scala materials.
"2009 is shaping up to be a great year for Scala and we're excited to see our new look, our Web site, and Release 4 of Scala5 coming together all at once," Waldin said.
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