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Scala reports to have 35% of digital signage market share
December 10, 2007
EXTON, Pa. — Scala Inc. has announced that Frost & Sullivan has placed Scala at 35.4 percent worldwide market share of the digital signage software industry. In a newly released research report entitled "World Digital Signage Markets," Frost & Sullivan analyzes the worldwide digital signage industry and makes strategic recommendations for growth in the industry.
According to the report, the world digital signage systems market grew 21.3 percent in revenue in 2006. Frost & Sullivan expects the world digital signage systems market to grow from $313.9 million in revenues in 2006 to more than $1 billion in 2012 at a compound annual growth rate of more than 20 percent. The overall ease of installment, network flexibility and management, the ability to remotely control multiple screens, and increased reliability are driving growth in the market.
Frost & Sullivan suggests that ultimately, the success of a digital signage network is based on its ability to deliver relevant content to customers at the right time and location. Digital signage provides a unique opportunity for brand building as well as a strategic channel to influence customer behavior. Digital signage can create a stimulating environment where the customer's long- and short-term behavior can be shaped, which ultimately results in sales lifts that can justify the initial implementation costs, according to the report.
"Scala has built on the success of its InfoChannel 3 product, with the June 2006 launch of InfoChannel 5. The combination of powerful tools for content creation and network management pushed Scala to 35-plus percent market share for 2006," said Rufus Connell, vice president of Information and Communication Technology for Frost & Sullivan.
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