News

Scala opens Germany office

January 5, 2009

DUSSELDORF, Germany — Scala, a provider of end-to-end solutions for the digital signage and advertising management markets, announced that its new Germany office has been established in the Prinzenpark in Düsseldorf, Germany. The location will be dedicated to servicing the Germanic region (Germany, Austria & Switzerland), widely recognized as one of the strongest growth markets for digital signage in Europe. 

Heading up the office will be Scala veteran Helge Haarig, who has extensive strategic account management experience and who has been responsible for both the Germanic and BeNeLux regions at Scala for nearly a decade. Haarig is recognized for his experience with over 300 digital signage projects. Haarig was recently elected Deputy Chairman of the POPAI D-A-CH Digital Signage Workgroup for 2009.

The Scala Germanic office will serve end-users and Scala Partners with German-speaking sales and technical support personnel.

"The Germanic region is one of our strategic growth markets in 2009 and beyond," said Oscar Elizaga, vice president of EMEA for Scala. "Having a dedicated sales and technical team in Germany is fully justified in order to ensure Scala's continued leadership in the region, and to better serving our clients and partners."