News
Scala names new VP of American ops
August 3, 2010
Scala, a global provider of digital signage and advertising management solutions, announced recently that it has appointed media industry veteran Tom Nix as vice president of American operations.
In this role, the company says, he will be responsible for overseeing the U.S., Latin America and Oceania regions.
"Tom has significant experience in proactive business development efforts and growing sales," Scala president Robert Koolen said. "With his in-depth knowledge of the signage industry and a proven track record, I am confident that Tom will be a significant contributor to Scala's continued growth."
Prior to joining Scala, Nix was vice president and general manager of Dynamax Technologies, and earlier in his career he was director of business development at alternative media agency Main Street Direct, where he delivered solutions for Citi, Disney, JPMorgan Chase, Nickelodeon and Vonage, according to the announcement.
Scala says that throughout his career Nix has driven revenue and client acquisition initiatives, as well as in-store marketing solutions for such notable companies as McDonald's, Motorola, Coca-Cola, Barnes & Noble, Kraft Foods and Miller Brewing.
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