News

Scala helps 'man on the street' see this year's Commonwealth Games

October 19, 2010

New Delhi, India — Scala announced today that its Indian branch helped enable the first-ever live telecasts of the Commonwealth Games to video screens outside of the games' venues.

In partnership with Doordarshan, India's public television broadcaster, and with technological support of Scala India, International Technomedia (ITM) presented live broadcasts of this year's games on large format outdoor video screens installed in key commercial spots in Delhi.

ITM's outdoor Delhi network is the largest one-city-network in the Asia-Pacific region, accoding to the announcement, and the content on the ITM LED screens was powered by Scala. In an effort to enhance the viewing experience, Scala India was asked to set up a live broadcast of the opening ceremony of the event on several of ITM's outdoor screens that are normally used for advertising. In a short time frame, Scala India says, it was able to get the live feed running on the screens in perfect quality.

In a joint effort, ITM and Scala India drove content to the screens using the services of a data center located hundreds of kilometers away from the screens. The content consisted of a continuous live broadcast of the games combined with various advertisement spots that were shown in a 10-minute sequence alongside the broadcast.

"The broadcast of the Commonwealth Games on our outdoor screens in this short time frame could not have been possible without the guidance and astonishing support of Scala India," Lt. Colonel (retired) Kunwar Ajay Singh, senior executive vice president, ITM, said in the announcement.