Scala DS powers marketing efforts for Polish banking co-ops

Sopot, Poland — Scala's digital signage solution has been chosen to power a dedicated digital signage system deployed by three Polish banking co-ops.

According to a statement released today, the three Cooperative Banking Associations in Poland (Co-Ops), comprised of more than 580 banks nationwide, have implemented BSTV, a dedicated digital signage system, powered by Scala. The system was installed by DDS Poland, a certified Scala partner. DDS Poland, which also manages the platform for the Co-Op, recently implemented similar digital signage systems for Alior Bank and Bank Zachodni WBK.

Over the past decade, larger banks have begun filtering into the smaller, more remote villages that traditionally have been dominated by the Co-Ops. Competing against the significantly larger marketing departments and budgets has been difficult for the Co-Ops, resulting in a considerable loss in market share.

"We needed a solution that was cost-effective, yet innovative enough to grab our clients' attention and clearly communicate the benefits of working with us versus the larger banks," said Jacek Marmulewicz, vice president of the board for commerce at BS in Olawa, Poland. "Scala and DDS Poland delivered that solution. Together, they have given us the ability to deliver sophisticated, branded, dynamic content that combines text, graphics, video, and real-time information to our clients and prospects. Our Co-Op now appears unified, modern and in-touch with our clients' needs."

The full options system consists of four BSTV display modules per bank outlet. All four screens can display the same message simultaneously, or each screen can be programmed to broadcast different content. that can be integrated into one display function or work as an independent solution. The banks can either display Co-Op-wide news and information or share market specific service updates and local news. The platform currently supports sales and customer service operations in 22 outlets of several Co-Ops. Without needing to add any additional marketing staff, the Co-Op banks are now able to unify all marketing activities among all outlets.