News

Scala digital signage software conquers Canada

March 23, 2011

Scala recently announced a new installation for Ad Manager and Scala 5 with Newad, Canada's leading indoor advertising network.

Scala Ad Manager will manage more than 20,000 digital and classic Newad boards in more than 2,500 establishments across Canada. The network delivers 36.5 million impressions per week to its "Young and Affluent" target audience.

Newad's continuous growth plans include an additional 3,500 digital boards to be installed in six major cities across Canada throughout the next three years — an investment worth more than $8 million. The Scala Ad Manager and Scala 5 software solution has been integrated with both traditional and digital media to manage and schedule ads, provide billing and leasing capabilities, and deliver a proof-of-performance report at the end of the day.