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Saturn updates interactive cinema digital signage
August 22, 2010
British end-to-end digital signage specialist Saturn says it has further developed its Connectvision technology to take audiences on an interactive, touchscreen journey.
Saturn's iVision multimedia kiosk was first unveiled at Amsterdam's Cinema Expo International (June 21-24), where it was used to showcase up-and-coming releases from Paramount International, Sony Pictures Limited, Universal Fox and Disney. Inspired by Apple's iPhone apps, Saturn's development team took its original Trailervision movie trailer signage network concept and introduced interactive end-user elements to further bring its digital signage solution to life, the company says.
"Trailervision has really come into its own over the last two years and the soft-launch of our interactive version, iVision, will hopefully show our customers how we can help take their user-driven cinema technologies to the next level," said Saturn's CTO, John Hamersley."But iVision's capability to deliver new media retail promotions, loyalty campaigns and alternative content opportunities has potential far beyond cinema."
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