DOOH Advertising

San Francisco launches Central Subway with digital emphasis

Provided by Intersection.

December 2, 2022

The Francisco Municipal Transportation Agency has partnered with Intersection to launch its first DOOH ad network at three stations, according to a press release.

Thanks to expansion with the opening of the Central Subway line, three new stations serve Chinatown, Union Square and Yerba Buena/Moscone. The MTA has expanded its contract with Intersection, which now runs through 2029, to cover static and digital advertising in the new stations, including 17 digital displays and several video walls. The partnership has also introduced station dominations, which permit a brand to take over all static and digital advertising in a given station.

After a weekends-only soft launch in November-December 2022, the MTA plans to initiate full Central Line operations in January 2023.

"We couldn't be more thrilled to be a part of the first digital advertising deployment on the SFMTA system," Scott Goldsmith, president and COO at Intersection, said in the release. "Our vision at Intersection is to enhance the ways that cities connect with their citizens, and through our dynamic, state-of-the-art digital assets, the SFMTA is poised to be able to do just that in brand new ways. We look forward to our continued collaboration in bringing this energetic city the best-in-class outdoor advertising solutions that generate non-fare-box revenue for the SFMTA and amplify the transit customer experience."