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Samsung partners with Reactrix for interactive and hotel digital signage
January 6, 2008
LAS VEGAS — Reactrix Systems Inc. has announced it has joined with Samsung to launch an interactive large-format advertising platform called WAVEscape, which will be featured in Samsung's booth during the Consumer Electronics Show (CES) in Las Vegas, Jan. 7-10.
The companies have joined Samsung's LCD digital signage display technology with Reactrix' interactive technology to create a form of advertising that encourages interaction. The system will be available exclusively on Samsung's large-format-display 570DX products, featuring configurable levels of interactivity that are heightened as a consumer moves closer to the display.
The interactive display technology can be triggered from approximately 15 feet away as the display content responds to consumer movement. As consumers approach a WAVEscape digitally formatted advertisement, their position and gestures instantly are recognized, enabling different levels of interaction based on proximity to the display.
"By integrating our leading-edge LCD technology for the digital signage market with Reactrix' unique, consumer-controlled interactive media, we are elevating out-of-home advertising to a completely new level of effectiveness," said Scott Birnbaum, vice president of Samsung LCD Business.
In addition to announcing its strategic alliance with Samsung, Reactrix has secured an early commitment from Hilton Hotels & Resorts to implement the interactive flat panel technology at select hub hotels across the company's global portfolio. The panels offer Hilton guests a way to interact with the hotel's wide array of services and guest offerings, including Hilton Fitness by Precor and, for business gatherings, the brand's suite of services and e-tools, Hilton Meetings.
Reactrix and Samsung expect to begin rolling out the WAVEscape system at the first series of Hilton hotels in the spring of 2008.
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