Display Technology

Samsung Onyx Cinema LED plays starring role in film festival

Photo: Al Chang’s short film Cindy is presented on the Samsung Onyx Cinema LED screen at AWFF. Photo: Samsung.

December 11, 2025

Samsung Electronics, a partner to the 2025 Asian World Film Festival, deployed its Onyx Cinema LED technology at the cinematic event.

The event elevates Asian filmmakers onto the global stage. For many directors premiering work, seeing their films on an Onyx Cinema LED screen was more than a technical upgrade, it was a moment of recognition, according to a press release.

For Al Chang, director of the short film "Cindy," the difference was immediate. After screening films in a wide range of theaters, he was struck by the consistency and clarity.

"I've had short films screen in a lot of theaters, and there's always some variation — washed-out blacks or colors that don't translate the way we graded them. Here, it was like watching it on my own TV," he said in the release.

At this year's festival, Samsung also hosted the panel discussion "Redefining the Cinema Experience with Samsung Onyx," bringing together leading voices shaping the craft and technology of modern filmmaking. Over the hour-long conversation, the panelists explored how advancements in HDR, color accuracy and display technology are reshaping both creative possibility and audience expectation. Much of the discussion focused on how deeper blacks, wider color gamuts and consistent presentation can reinforce cinematic emotion rather than alter it.