Samsung integrates TruMedia audience measurement into MagicInfo Player

TAMPA, Fla. — TruMedia Technologies, a provider of real-time audience measurement and proactive advertising solutions, announced the signing of a partnership agreement with Samsung Electronics Corp., a supplier of professional LCD and PDP display products.

Under this agreement, TruMedia's iCapture PROactive Merchandising (PROM) solution for digital screens has been integrated into and will be sold together with Samsung's MagicInfo player-enabled CX Series of professional large format displays. TruMedia's iCapture PROM connects with Samsung's MagicInfo Player to select ads and other content based on the viewing audience's size and demographics. Although audience measurement data is not included, basic data such as audience counts and gender distribution is presented via Samsung's MagicInfo Player.

Samsung's CX displays include a built-in PC allowing WAN connectivity, with MagicInfo capabilities. MagicInfo provides support for multiple content servers, automatic program updating by server, system performance monitoring and remote content management. The CX line incorporates an RS-232C interface, allowing for a single remote computer to control up to 25 displays for convenient and efficient distribution of information.

In addition to software integration, Samsung is licensed to manufacture TruMedia's iCapture AlliO Hardware, an all-in-one sensor and video processing device, which Samsung will only market with its PROM-enabled screens. iCapture AlliO will also be available for purchase via TruMedia's 25 international distributors.

"Samsung's strategy is to be the clear leader in professional digital display solutions," said JinHwan Kim, vice president of strategic marketing of display business, Samsung. "Combining our digital signage solutions with TruMedia's offerings will provide our customers with one complete integrated solution including screen, player and proactive advertising capabilities. TruMedia is a results-driven, high-performing company and we are pleased to be working with them."

"We are pleased to be working with the biggest screen manufacturer in the world," said Moti Gura, chief executive and chairman, TruMedia. "We believe that the future will see proactive advertising become a standard feature in all digital signage screens and are pleased to be taking the first step with Samsung. The advantage of this new platform is that it can be integrated with any PC-based content management software."

TruMedia is fully respectful of the audience's privacy: no images are ever recorded, and no uniquely identifiable data are extracted.