Display Technology

Samsung, Behavioral Labs team on software to boost VXT

Photo: Adobe Stock

January 15, 2026

Samsung Electronics America is partnering with Behavioral Labs to develop software solutions to strengthen Samsung's content management ecosystem Visual eXperience Transformation.

The partnership combines Samsung's display hardware and VXT with Behavioral Lab's software capabilities to deliver intuitive and scalable digital signage solutions, according to press release.

The first collaboration is the launch of Utilix, a rule-based content management tool that allows brands to design, deploy and manage large-scale digital signage content across thousands of screens.

"Samsung is a leader in the digital signage industry, and we're honored to partner with them to bring Utilix to life," Jarrett Nasca, CEO of Behavioral Labs Inc., said in the release "Our collaboration blends Samsung's best-in-class display technology with BLINC's dynamic software architecture, creating a powerful solution that allows brands to connect with their audiences in more meaningful, engaging, and measurable ways."

"With VXT, Samsung set out to redefine digital content management for our partners and customers," Heather Gramcko, head of services and solutions product marketing, Display Division, Samsung Electronics America, said in the release. "Partnering with BLINC allows us to push those boundaries even further. Utilix brings flexible and intuitive content management capabilities that help deliver impactful digital experiences on Samsung's best-in-class hardware."