News

Ryanair signs up signagelive digital signage for corporate comms

January 27, 2011

Irish low-fare airline Ryanair is installing signagelive-powered digital signage displays at all of its bases across Europe to communicate company information to more than 8,000 employees, according to an announcement from signagelive.

Ryanair is using signagelive's cloud-based digital signage software to generate daily programming lists that are pushed out to a network of 40-inch integrated LCD displays now being installed at 44 bases around Europe.

"Our airline and our workforce are growing at such a pace that we needed some effective way to inform our people about company developments, our core business model, best practices, company events and career advancement opportunities," Ryanair Internal Communications Officer Muiris Doogue said in the announcement. "We wanted to implement a communications platform that would allow us to reach as many of our staff as possible, in a new and dynamic way."

In an initiative driven by the Dublin, Ireland-based airline's Personnel and Information technology departments, Ryanair staff members develop playlists within signagelive's browser-based content management platform. Programming is tailored and targeted daily to individual bases, or distributed across the company's full base network.

The company also produces a magazine-style news show each month, which is filmed at locations throughout the Ryanair airport network and presents company news and activities.

Ryanair said it is already seeing a return on its investment in signagelive technology.

"Since implementing our new internal communications strategy, Ryanair's core objectives, values and developments are much more readily available to our staff," Doogue said.