Russian retail chain launches digital-signage network

KERKRADE — Ramstore Retail Network, a retail chain comprised of shopping centers, hypermarkets and supermarkets in major cities throughout the Russian Federation, announced the launch of its in-store TV platform.

Indoor Media TV (IMTV), a Scala InfoChannel-certified partner in Russia, is the integrator and investor in the Ramstore project. To introduce this new medium to the Russian market, IMTV produced the Interactive MediaTV for Ramstore's across the Russian Federation.

Interactive MediaTV Network was deployed in high-traffic zones, with content designed to provide product information, video clips, and incorporate promotional messages. In addition, local content, including news, sports and weather, is included at each POS location. To maintain relevancy, content changes weekly and varies over the channel.

"The project represents a unique advertising opportunity for the Russian marketplace, providing store managers with a new vehicle to influence their target consumer audience", said Tony Yammine, IMTV's European chairman of the board. "We know that 75 percent of purchases are made at the point of sale, and we are expecting a sales uplift of 30 percent."

The IMTV System uses Panasonic LCD screens and the Scala InfoChannel platform. All media is simultaneously transmitted to all screens using a satellite or an Internet connection.