News

Rubicon Project partners with IZON Network for DOOH access

December 31, 2019

Rubicon Project, an advertising exchange, has partnered with IZON Network Inc. to allow advertisers and brands to access more than 6,000 DOOH displays and 2.4 million users across the U.S. IZON will also provide access to an additional 37,000 DOOH displays through its pipeline of more than 500 golf courses, according to a press release.

The IZON Digital Media Network helps drive engagement through various DOOH channels such as golf carts and Golf GPS tablets. Its inventory will be available to demand-side-platforms through Rubicon Project's exchange, according to the release.

"Digital-out-of-home continues to be a rapidly growing channel for reaching audiences from an omnichannel marketing standpoint and provides an opportunity for achieving a more unified view of the consumer," Michael Chevallier, VP, sales, Rubicon Project, said in the release. "Leveraging IZON's network allows brands and DSPs an opportunity to achieve a more holistic consumer advertising experience; Rubicon Project provides DSPs access to DOOH inventory alongside video, audio, mobile app and display in one unified interface."