Display Technology

Ross Burling returns to Absen in new executive role

Ross Burling. Provided

January 6, 2022

Ross Burling, an LED display industry veteran, has returned to Absen, an LED video wall producer, to fill in the newly created role of industry development director for OOH and sports, according to a company press release.

Burling — whose experience includes more than 20 years in the LED market — previously served as the company's business development manager for the UK, Ireland and Nordics. Burling will serve in Absen's Global Cooperation Department (GCD), a group of specialists tasked with building awareness of and delivering Absen solutions in key markets.

"The opportunity to be part of the GCD team in a new European role was too good to miss. With my previous knowledge and experience of working for the leading global LED vendor that is Absen, I had to say yes to this role," Burling, who recently worked for UK systems integrator Concept Sign & Display Group as director of business development, said in the release. "Absen has an industry leading product portfolio with solutions for all recognized vertical markets, an experienced and expanding team in Europe, a strong service and support offering and tracked success in distribution, channel and direct sales."

Burling's CV includes LED installations in retail, leisure, corporate, transportation and stadia environments. He says he will bring his expertise in the sports and out-of-home verticals to his new role at Absen, which is home to "the best products and the best people in the LED solutions industry."

As a member of Absen's GCD team, Burling's primary objectives will be collating market-specific information, working with the accounts team and other partners, and supporting Absen's European regional business units to deliver the company's LED solutions. Based in the UK, he will report to Ruben Rengel, Absen's senior vice president of global business development.

"We are delighted to welcome Ross back to Absen, where his expertise and experience will be invaluable in driving growth across sports and OOH and supporting our customers in those markets," Rengel said in the release. "Working with both internal and external partners, Ross will play an important role in helping to deliver our solutions to clients across Europe."