Software

Ripley's Aquarium taps VUIX AI in launch of AI Interactive Penguin exhibit

Ripley Entertainment has partnered with VUIX AI, a hardware and software collaboration between Immersive Arts and Smart Matter AI, to launch the AI Interactive Penguin Exhibit at Ripley's Aquarium in Myrtle Beach, South Carolina.

Image: VUIX AI

October 18, 2024

Ripley Entertainment has partnered with VUIX AI, a hardware and software collaboration between Immersive Arts and Smart Matter AI, to launch the AI Interactive Penguin Exhibit at Ripley's Aquarium in Myrtle Beach, South Carolina, according to a press release.

The experiential AI kiosk exhibit is part of Ripley's Penguin Playhouse, and features include a custom Ripley's Animal Care Team member avatar that can instantly answer guest questions about the penguins in more than 20 languages.

"We are thrilled with the innovative collaboration and the impact that VUIX AI has had on guest engagement," Josh Cohen, founder of VUIX AI and Immersive Arts, said in the release. "With over ten thousand questions being answered in a two-month period, we know we've created a successful turn-key AI system for Ripley's and other attraction operators. Our technology extends beyond experiential guest engagement, as it can be utilized to automate daily operational tasks and drive revenue, via integration with a property's wayfinding, point-of-sale, reservation, or management systems."