News

'Retail lab' gets to work in Australia

March 14, 2013

Digital signage and software provider AOPEN and retail design firm Red Design Group have partnered to launch the "Retail Evolution Lab" — a space established to "empower retail businesses to design, test and trial new retail technologies in a 'real' in-store environment," according to a report on Marketing Magazine.

The Melbourne-based lab allows retailers to test technology such as digital signage, touch devices and facial recognition; and elements of storefronts, signage and price labels to determine consumer engagement, the article reported.

"With global online retail brands like ASOS and Amazon now part of a shopaholic's everyday conversation alongside local favorites, there's no disputing that customers are demanding convenient and engaging ways to shop both online and offline," said Stephen Borg, global strategy director for AOPEN.

Read more about retail technology.