DOOH Advertising

Retail Fluent announces CPG-focused DOOH network, platform

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December 14, 2022

Retail design firm Retail Fluent has announced a proprietary turnkey DOOH network and service platform focused on CPG brands and targeting independent and specialty grocers along with supermarket chains, according to a press release.

Retail Fluent operates over 1,000 screens in more than 300 markets running a combination of static and dynamic content, which it says create over three million weekly impressions.

Retail Fluent's DOOH network and service platform include support for programmatic DOOH (a demand-side platform), integrated ad management and CMS along with an array of high-traffic screen locations at brick and mortar shops.

"Retail media networks represent one of the best, most cost-effective advertising options for today's leading consumer packaged goods companies, reaching and influencing buyers at the right time and place of purchasing intent," Kevin Ruddy, VP, retail group, at Retail Fluent, said in the release. "We continue to scale and activate screens and expect to more than double our network within the next 12-18 months."