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Research: Digital signage generates 90 percent ad recall

October 8, 2008

Televisionpoint.com: Out-of-Home Media (India) and The Nielsen Company have launched OOH Metrics, a study that focuses on digital OOH media in India. The study spanned six key markets of Mumbai, Delhi, Chennai, Bangalore, Pune and Hyderabad with a sample size of 14,574 in 175 locations. According to the findings of the survey, as much as 90 percent of people who come across outdoor digital screens recall the advertisements being played on them. About 70 percent of those who come across such screens were in the 20-34 age group.

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