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RE/MAX deploys digital signage to boost real estate sales
March 2, 2008
THOMASVILLE, Ga. — RE/MAX of Thomasville Inc. has installed a state-of-the-art digital signage system at its new headquarters office that highlights its real estate listings, features agents and business partners and promotes community organizations and events. The digital signage system was provided by StrandVision LLC of Eau Claire, Wis.
Real estate agencies generally display a limited number of listings in their lobbies using 3x5-inch photos or listing sheets tacked to a cork board. After experimenting with other very expensive approaches, RE/MAX of Thomasville turned to StrandVision for its digital signage service, using a 42-inch LCD screen to display the latest listings, local news and weather maps, featured agents, as well as announcements of local community groups and events. They are also selling advertising to local businesses to make the sign a revenue generator.
The service is hosted by StrandVision, with the content streamed directly to the RE/MAX display over the Internet. RE/MAX already had the required equipment, a personal computer and a television display, as well as a high-speed Internet connection.
Real estate listings and other notices are easily updated by the receptionist who logs onto StrandVision's Web site to update the system. The listing information is typed into a table-formatted screen and the corresponding photos are uploaded. StrandVision automatically adds the text/photo listing to the page mix. The database randomly selects the listings, along with the ads, promotions, news and weather.
"I love the flexibility," said Wendell Carr, RE/MAX of Thomasville marketing and training director. "Just by maintaining the digital sign in the lobby, I'm able to expose more properties over our Web site and support our business and the community. It sets us apart from any other real estate office."
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