DOOH Advertising
Relevant DS teams with Screendollars on ad solutions for theaters, venues
December 3, 2025
Relevant DS, a digital signage software provider, has teamed with Screendollars to deploy its platform and advertising solutions in theater lobbies and entertainment venues.
The collaboration allows theaters to generate new streams of ad revenue via programmatic offerings from the Screendollars Media Network, leveraging Relevant DS-powered lobby displays, according to a press release.
"We built Relevant DS to solve the pain points that have held digital signage back for years," Lisa Edwards, founder of Relevant DS, said in the releaase. "It's simple, refined and smart — and designed for high-traffic environments that need to move fast and look great doing it. Partnering with Screendollars, a highly respected name in the industry, gives us the perfect platform to expand in theaters nationwide."
"This partnership provides real value to theaters. It modernizes lobby communication, unlocks new advertising revenue, and offers exhibitors and studios an effective way to engage audiences," Thaddeus Bouchard, CEO and president of Screendollars, said in the release.
