News

Reflect hires new SVP of media

January 2, 2020

Reflect, a digital signage provider, has hired Brian Florko to serve as the senior VP of media. He will lead ReflectMedia, a team focused on OOH advertising and sponsorships, according to a press release.

Florko has more than 20 years of experience in sales and most recently served as national sales manager for Spectrum Reach. In his new role at Reflect, he will focus on developing packages for brands and network operators that include event sponsorships, advertising and brand activations on ReflectMedia's networks.

"Brian's experience with digital media, experiential marketing, and out-of-home advertising makes him an ideal fit to fuel the growth of ReflectMedia and deliver maximum value to our clients," Lee Summers, CEO of Reflect, said in the release. "Today, our clients need a strategic partner who can increase revenue from their digital signage and sponsorship programs. Brian's expertise enables him to identify a brand's objectives and craft revenue-generating programs that help them achieve those objectives."