News

Reality Interactive deploys digital photo frame signage for BMW dealers

December 7, 2009

Reality Interactive, a designer and developer of content-rich solutions for self-service, digital merchandising and digital signage applications, has been selected by BMW of North America LLC to provide digital signage solutions to its dealerships.

Earlier this year, BMW of North America incorporated digital signage as part of an approach to connect BMW products and services with consumers visiting BMW Centers for service. Currently, there are more than 150 message templates that can be adapted by 338 individual dealerships as needed.

"Digital frames are a ‘green' approach to effectively promoting products and services at the point of sale, without the costs and compliance issues of paper-based displays," said Craig Martin, CEO of Reality Interactive.