News
Reach Media Group expands pharm footprint with Cardinal Health deal
August 23, 2010
Digital place-based media and entertainment company Reach Media Group (RMG) today announced that it is extending the scale of its recently acquired Pharmacy TV Network through a national advertising sales agreement with Pharmacy Health Network, owned by Cardinal Health.
"Partnering with a category leader like Cardinal Health and its Pharmacy Health Network enables RMG to deliver the active viewers advertisers are seeking. We continue to believe in the pharmacy environment, and this important new relationship with Cardinal Health allows RMG to deliver that same quality advertising impression on a much larger scale," RMG CEO Garry McGuire said.
With Pharmacy Health Network on board, RMG's newly re-branded Point-of-Care Network's media footprint expands by 650 screens and 4.5 million monthly viewers in pharmacy locations nationwide. Through this agreement, RMG will lead national advertising sales for Pharmacy Health Network.
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