News

Razorfish wins award for T-Mobile digital signage deployment

May 5, 2017

Razorfish won the Installation of the Year APEX Award at DSE 2017 for its work at the T-Mobile's Times Square Store. The company deployed multiple solutions for the store including a selfie station, videowall and 13-foot, multi-touch wall, according to a press release.

T-Mobile was looking to develop a better customer experience, so Razorfish helped it create a more immersive retail environment. To do this, the company deployed a variety of solutions, including:

• 13-foot multi touch wall;
• Selfie station that allows users to take landmark virtual reality selfies;
• 20-food high by 75-foot long video wall with 3.2 million synchronized pixels; and
• Plays videos outside during closed hours.