Display Technology

Raydiant, Captivate releasing digital screens for residential buildings

Provided by Raydiant

August 27, 2021

Raydiant, a digital signage and experience platform provider, has partnered with Captivate, a location-based digital video network producer, to expand the reach and revenue of digital screens in upscale residential markets and office buildings, according to a company press release.

The solution is available through the Raydiant platform with access to both Raydiant and Captivate content, for expanded audience reach and impact. The focus of this digital signage integration is to improve communication with tenants, workers and visitors of community buildings. The displays will be installed primarily in lobbies and elevators, engaging more people where they live, work and play.

"At Raydiant, we're constantly looking to offer our customers more impactful ways to reach their audiences—whether they're customers in a retail store, diners at a restaurant, workers in an office or tenants of upscale communities," Bobby Marhamat, Raydiant CEO, said in the release. "And though Raydiant is a comprehensive platform, incorporating Captivate allows us to offer an expanded selection of curated content that speaks to a specific demographic—the upscale live and workspace."

"Since our inception, content curation has been at the core of Captivate's offering," Marc Kidd, CEO at Captivate, said in the release. "Our partnership with Raydiant is a natural extension and we are excited to deliver our quality content mix of live news, entertainment and information as well as real-time communication solutions to their platform."

Captivate offers curated content and custom messaging for property managers to inform and engage their tenants. These displays are placed in high-traffic areas and used to communicate messages like community announcements and events, health and safety reminders, advertisements, news from trusted media sources, live weather reports and other relevant content.

Founded in 2017, Raydiant is backed by notable investors, including Bloomberg Beta, Lerer Hippeau, Transmedia Capital, 8VC, Atomic Ventures and Ron Conway. Raydiant is based in San Francisco. Captivate, founded in 1997, is owned by Generation Partners and is headquartered in New York City.