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Raydiant acquires AI software provider Sightcorp

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January 18, 2022

Raydiant, an in-location experience management platform, has acquired Sightcorp, a spinoff company from the University of Amsterdam that provides proprietary AI-powered audience intelligence for digital signage, digital out-of-home (DOOH) media, and in-store analytics, according to a company press release.

Raydiant and Sightcorp will jointly enable brands to create personalized on-screen, in-location experiences that generate anonymous audience and performance analytics to help them increase audience engagement, deliver content, enhance messaging and more.

"To survive and thrive in the future of brick and mortar, brands must deliver a seamless in-location customer experience that's convenient, digital, and personalized; yet many are held back by the complexities and high price point of achieving these goals," Bobby Marhamat, Raydiant CEO, said in the release. "We've built Raydiant from the ground up to help solve these pain points and are thrilled to add Sightcorp's unmatched technology into our product offerings to more deeply serve the evolving needs of brands, customers, and employees worldwide."

Raydiant's 2021 "State of Consumer Behavior report" found that 60% of consumers have stopped doing business with a brand over one bad in-location experience, and Think by Google cites that people are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized. Raydiant and Sightcorp plan to provide content on screens powered by real-time audience and performance data insights. Retailers and media network owners will have a chance to sell advertising space accompanied by ad performance metrics and targeting capabilities.

Sightcorp's technology allows media owners to provide advertisers and media buyers with meaningful audience insights and data visualizations based on live analysis captured anonymously on-camera, including age, gender, opportunity to see (OTS), impression and viewer counts, along with attention and dwell times. To ensure privacy, the Sightcorp DeepSight Toolkit blurs all faces by default and is built to process all data offline and locally.

"This acquisition hits all of the synergy markers for us and will allow us to grow faster," Joyce Caradonna, Raydiant's Managing Director EMEA, said in the release. "We are very excited to continue investing big in research and development to create smart and innovative solutions that owners of on-premise media networks, agencies, and advertisers can use to seamlessly deliver compelling and valuable content to their target audiences."

Raydiant serves more than 3,500 customers in 63 countries, including First Bank, Dickey's BBQ, Harvard University, The Salvation Army, Red Bull, Chick-Fil-A and Thomson Reuters. Raydiant also works with Wahlburgers, a gourmet burger chain owned by Raydiant investor Mark Wahlberg and family.

"We have a great partnership with Sightcorp, and we're excited about this acquisition as Sightcorp's innovative technology will help bring incremental value to Raydient's clients in an array of industries by enabling real-time end-to-end intelligence from the cloud to the edge," Jonny Smith, CEO of Simply NUC Ltd, said in the release.
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Founded in 2017, Raydiant is headquartered in San Francisco, California and backed by 8VC, Atomic Ventures, Lerer Hippeau, Mark Wahlberg Investments, Bloomberg Beta, Transmedia Capital and Ron Conway.