DOOH Advertising

Rapport, Vistar Media team with UniLED for DOOH programmatic campaign verification

Photo: Generated by AI. Adobe Stock.

August 19, 2025

Rapport and Vistar Media have partnered with UniLED to roll out independent verification across all U.S. digital out-of-home advertising campaigns.

Vistar Media provides technology for OOH media and is part of T-Mobile Advertising Solutions. Rapport is a specialist OOH agency and the OOH arm of IPG Mediabrands. UniLED provides ad delivery and ad verification services for the DOOH market.

The goal is to set a new benchmark for transparency so advertisers can assess the value of every impression, according to a press release.

Through the third-party validation of delivery, play and impressions, UniLED's UniLIVE platform will provide Rapport and Vistar Media with deeper clarity on the true performance of campaigns.

"Trust is non-negotiable when it comes to ad campaign delivery," Ben Zloof, CEO at UniLED Software, said in the release. "Our partnership with Rapport and Vistar Media addresses this by delivering the transparency advertisers expect and the accountability that will unlock growth. It underscores the critical role that third-party verification plays in building confidence, credibility and continued growth in the DOOH sector. It isn't just a value-add — it's a necessity."

UniLIVE delivers performance clarity including granular insights by vendor, environment and time of day, enabling in-flight optimization. Media planners receive in-flight reports, allowing them to identify anomalies and adjust during the campaign window.

The platform also benchmarks demand-side platform impression multipliers against independent industry standards. This allows both Rapport and Vistar Media to validate the accuracy of reported data, recalibrate planning models and ensure maximum efficiency for every ad dollar spent.

"We know buyers want more than just confirmation that an ad ran — they want to understand how it's performing and where there's room to improve in real time," Raj Lala, VP of demand sales and development at Vistar Media, said in the release. "That's what this partnership delivers. By working closely with UniLED and Rapport, we're making it easier for brands to tap into trusted verification and smarter insights without adding complexity to their workflow. It's a meaningful step forward in helping clients plan, activate and optimize with confidence across the DOOH ecosystem."